Optika Lunett
Revamp Optika Lunett Brand Communication
Optika Lunett is a local eyewear brand offering a wide range of high-quality glasses and sunglasses, combining trendy designs with affordable prices Their products range from sunglasses to aviators, anti-radiation, and so on. Optika Lunett stays relevant for whoever wants to be stylish and confident with sunglasses.
Scope of work
Packaging Design, Art Direction, Photo and Video Production, Social Media
Credits
Video and Photo Production: Hoi Polloi Studio
Art Direction, Brand Collaterals and Application, Packaging Design, Photo and Video Production, Social Media Content
OUR ROLE
We started this project in 2020 as the creative director or head of the brand. The challenge was to redefine their brand strategy and establish a stronger connection between the brand and its target audience. Despite their wide product range, the brand lacked resonance with their customers. Our first step was to identify the right tone of communication, both visually and verbally.
So we first focused on what the customer wants, building dialogs through storytelling, listening, and creating content that resonated with their lifestyle. Once we settled with the communication strategy, we moved to the visual elements, including packaging design, digital ads, and social media management.These efforts positioned Optika Lunett as a relatable and engaging brand.
ART DIRECTION
We handled photo and video art direction, from creating production plans to selecting talents to on-site supervision.
SOCIAL MEDIA
Social media became the core of Optika Lunett’s brand communication. To connect more effectively with the target audience, we switched from English to Bahasa Indonesia everyday language, which made the brand feel more relatable. It worked, as we can see significant improvement. In addition, we made the customers the face of the brand by actively posting customers’ selfies to their feeds, which became Optika Lunett’s signature content. This user-generated content became a signature element of Optika Lunett’s social media strategy, driving interaction and loyalty.
BRAND CAMPAIGN
Main Mata
“Main Mata” was a campaign to introduce Optika Lunett’s Anti Blue Light Protection lenses. Featuring Widika Sidmore, a well-known public figure, we designed engaging video challenges showcasing the product in action. The goal is to introduce a new product in a new way Optika Lunett’s never tried before, so it’s fresh and enjoyable to watch.
BRAND CAMPAIGN
Profilunett
“Profilunett” was a campaign celebrating professionals’ daily lives. The first episode featured illustrators Sarkodit and Rakhmat Jaka, showcasing their routines and how Optika Lunett supported their productivity. Besides the video contents, this brand campaign also created a Profilunett exclusive collection, consisting of Collateral Set: Sarkodit and Rakhmat Jaka edition, each set being an illustration themed “Partner in Productivity.”
With a refreshed brand identity and strategic visual direction, Optika Lunett successfully connected with its target audience, solidifying its position as a stylish and relatable eyewear brand in Indonesia.
