ANQA
Unveiling ANQA’s Brand Identity
ANQA is an Indonesian modest fashion brand that offers contemporary, timeless, and modest clothing options with a modern twist. The brand focuses on providing high-quality clothing crafted from premium fabrics suitable for everyday wear. ANQA aims to cater to a diverse audience, regardless of religion or culture, and promote inclusivity in the fashion industry. With a wide range of offerings, including dresses, tops, skirts, and pants, ANQA provides individuals with modest clothing options that combine elegance with practicality. The brand seamlessly blends modern design with its commitment to modesty, making it a standout in the modest wear industry.
Scope of work
Brand Strategy, Brand Identity, Brand Collaterals and Application
Credits
Photographer: Dani Effendi
Brand Collaterals and Application, Brand Identity, Brand Strategy
OUR ROLE
ANQA approached us with an established brand name and a clear vision. They sought our expertise to bring their ideas to life through a compelling brand identity. Acting as their creative partners, we conducted interviews, collaborated closely, and worked alongside ANQA to visualize and execute their goals effectively.
LOGO DESIGN
ANQA’s vision for its logo is to embody simplicity and minimalism while maintaining a premium and elegant feel. They strive for a modern and clean design that exudes sophistication and refinement. As a key visual element, the logo embodies ANQA’s identity and values, ensuring it stands out in the modest fashion industry.
COLORS
ANQA takes inspiration from an orange-ish red shade for its color palette, seeking a mysterious and elegant red hue. While the logo design adheres to a timeless black and white design, ANQA plans to incorporate the captivating red color in other brand collaterals. The black and white logo exudes a sleek and modern aesthetic, emphasizing its brand name and visual elements. This harmonious combination of black, white, and captivating red enables ANQA to establish a cohesive and visually appealing brand identity, reflecting its vision of modern elegance.
BRAND COLLATERALS
To reinforce ANQA’s brand identity, we designed a wide range of brand collaterals. These include shopping bags, paper wrappers, pouches/clothing bags, shipping bags, business cards, blank cards and envelopes, clothing tags, clothing labels, hangers, garment bags, and stickers. Each item is crafted to support the ANQA brand and provide a consistent and cohesive visual identity across all touchpoints. Our tailored brand strategy and branding services for ANQA helped bring their vision to life. By creating a strong brand identity and cohesive visual direction, we ensured ANQA is well-positioned to thrive in the modest wear market while maintaining its core values of inclusivity and sophistication.
