Festival Sinema Australia Indonesia 2025
Each year, the Australian Embassy holds the Festival Sinema Australia Indonesia (FSAI) with the aim of sharing Australian and Indonesian stories with Indonesian communities, highlighting Australian and Australian alumni talent on and off screen. This year’s festival marks the 10th Anniversary, with a series of programs including public screenings, networking events and film masterclasses.
Scope of Work
Brand Identity, Brand Collaterals
Credits
Creative Director: Nina Sharafina. Lead Designer: Jupiter Anton. Project Manager: Herdini Aprilia. Motion Designer: Mika Reksowardojo. Photographer: Kun Anggeristi. Partner: Seeds Motion
Brand Collaterals and Application, Brand Identity
KEY VISUAL
FSAI 2025 took place across ten cities: Jakarta, Bandung, Surabaya, Makassar, Mataram, Denpasar, Yogyakarta, Padang, Manado, and Semarang. To support promotion on multiple platforms, we developed a flexible key visual system. Its modular structure kept the identity consistent while adapting easily to posters, banners, certificates, and digital screens in a wide range of formats.
SOCIAL MEDIA
Social media was a key channel for the festival’s promotion. We designed a structured Instagram grid and post templates to keep the identity consistent across all updates. The system combined bold festival graphics with clear film and event details, creating a feed that was visually engaging, easy to follow, and reliable throughout the event.
EVENT CATALOG
The festival catalog organized film synopses, schedules, and masterclass details in a clear editorial layout. Designed as both an informative guide and a visual extension of the identity, it helped audiences navigate the festival while keeping the brand presence consistent.
The festival logo was applied across motion and physical touchpoints to strengthen recognition. In the trailer, it appeared in animated form, highlighting the energy of cinema through light and movement. On merchandises—popcorn holder, air fresheners, plushy—the logo anchored the identity, turning everyday items into lasting reminders of the festival.
