Fill Good
Brand Creation for Fill Good
Fill Good is a brand dedicated to providing innovative and eco-friendly cleaning products. From washing hands to scrubbing pots and pans, Fill Good believes clean space and personal hygiene produce a sense of contentment and achievement. That’s why they make it easier for you to clean at ease. Their refillable cleaning products and personal care solutions are designed to be simple, sustainable, and fun. By empowering households to adopt innovative cleaning methods, Fill Good delivers products that combine practicality with a positive impact on the environment.
Scope of work
Brand Naming, Brand Identity, Packaging Design
Credits
Video and Photo Production: Fill Good Team
Brand Identity, Brand Naming, Brand Strategy, Packaging Design
OUR ROLE
The client approached us with an empty canvas, seeking to create an entirely new brand identity for their eco-friendly cleaning product line. We were entrusted with the brand creation process from scratch, translating the founder’s vision into reality. This involved defining every aspect of the brand, from its brand name to its packaging design and overall visual identity.
BRAND NAME
The brand name has to be simple, clever, and catchy. So one of the ways was to do a little wordplay. The strategy was to use words that describe both the activity and the product’s value, so our customers would get an instant idea and association with the product. “Fill” evokes the concept of refilling, while “feel” connects with the emotional satisfaction of cleanliness. This combination cleverly conveys both the activity and the product value, ensuring instant recognition and association with the brand’s mission.
BRAND IDENTITY
The product’s core values of simplicity, innovation, and modernity shaped the brand identity. We developed a direct and bold logotype to emphasize that cleaning with Fill Good is innovative and cool. The color palette features bright pastels for a youthful, fresh impression, complemented by earthy brown tones to reflect the brand’s commitment to sustainability.
PACKAGING DESIGN
To support Fill Good’s eco-friendly mission, we designed a comprehensive packaging system that extends across the product line—from the main product boxes to refillable sachets. Each product line features distinct packaging colors for easy differentiation. We also added a brown color to give it natural and earthy touch, supporting Fill Good’s vision to be a sustainable brand.
