Baeroll
Introducing Baeroll to Social Media
Baeroll is an all-in-one deodorant designed to protect every fold from odor while keeping the skin healthy and moisturized. Staying true to its values of inclusivity, Baeroll creates products suitable for any gender, skin type, and body. They’re also focusing on their practicality and sustainability. Baeroll believes that everybody deserves to feel confident in their skin and have an equal opportunity to express their feelings by embracing their unique skin.
Scope of work
Art Direction, Photo and Video Production, Social Media
Credits
Video and Photo Production: Hoi Polloi Studio
Art Direction, Photo and Video Production, Social Media Content
OUR ROLE
We worked closely with Baeroll to translate their brand guidelines and vision into a cohesive visual communication strategy tailored for the market. The project’s deliverables included everything from editorial planning to production execution for social media content. By conducting thorough customer research, we developed a customer persona that perfectly aligns with the brand’s values. Our goal was to bring Baeroll’s fresh, active, and authentic identity to life through visuals.
SOCIAL MEDIA
The foundation of Baeroll’s social media management is inclusivity. For example, many individuals may feel self-conscious about their underarms. Baeroll aims to shift this narrative, empowering everyone to embrace their imperfections confidently. Through relatable and empowering content, we portray Baeroll as a brand that champions self-love and authenticity.
The final social media outputs are visually engaging, scroll-worthy content designed to capture attention while providing customers with all the information they need to connect with the brand and make a purchase. This balance of storytelling and practicality reinforces Baeroll’s mission and values.
The art direction and social media strategy helped Baeroll introduces their product to the market while also attract potential customers and drive awareness, interest, and desire for the products.
