Sekolah Auliya
Established in 1994, Sekolah Auliya is an international standard Islamic school dedicated to young Muslims. As a favored Islamic school, it operates under the auspices of the Auliya Insan Utama Foundation and encompasses four educational levels: TK (Kindergarden), SD (Primary School), SMP (Junior Secondary School) and SMA (Senior Secondary School). Sekolah Auliya embarks on a journey to unlock each student’s inherent goodness and competencies, nurturing the ready-for-the-changing-world generation.
Scope of Work
Brand Strategy, Brand Communication, Brand Identity, Brand Collaterals, Art Direction
Credits
Creative Director: Nina Sharafina. Graphic Designer: Vonny Anggraini. Copywriter: Nabila Kariza. Website Design: MATAGI. Photo and Video Production: Lorem Ipsum
Brand Collaterals and Application, Brand Communication, Brand Identity, Brand Strategy
BRAND STRATEGY AND COMMUNICATION
In honour of its 30th anniversary in 2024, Sekolah Auliya introduces an innovative addition, including the Cambridge curriculum, alongside its existing learning system. Consequently, some adjustments to its branding strategy, both in terms of message, language and visuals, are required.
We believe that while change is positive, it must be communicated effectively to reach its full potential. The challenge is to clearly articulate the benefits of the new learning system to both potential and existing users. The new branding and communication efforts must advocate for innovation white nurturing the original brand DNA already established and manifested by others.
