Shaping Re Store's Brand Identity

Re Store is a concept store that focuses on responsible consumption and sustainable products. It's a place where customers can find curated goods that align with our ethos/fundamental pillar. It serves as a hub for responsibly-made products, fostering sustainable consumption by curating a diverse range of goods across fashion and homeware while simultaneously nurturing a supportive community through education, engagement, and events, ultimately embodying a conscious lifestyle made easily accessible.

Our Role

With Re Store's established brand name and visionary outlook, our role encompassed a collaborative partnership to translate their ideas into a visual masterpiece. We did some interviews, brainstormed, and worked side by side to give life to their ideas. They needed extra hands to bring their vision to light, and we were on board to help make it happen.

Scope of work

Brand Vision and Mission
Brand Value
Brand Purpose
Brand Personality
Key Differentiator
Reason To Believe
Brand Essense
Logo Design
Brand Guidelines
Brand Collaterals

Brand Strategy

Before going into the visual aspects, we dedicated significant effort to developing a solid brand strategy for Re Store. This was particularly crucial due to Re Store's positioning within a competitive landscape centered around responsible consumption. Our approach encompassed extensive market and competitor analyses. This foundation functioned as a dependable launchpad to actualize Re Store within the market, ensuring its distinct presence and resonance.

Logo

We combined serif and sans-serif fonts for the logotype, seamlessly blending modern and traditional elements. The goal is to create a timeless logotype that mirrors the store's products, which are intended to be enduring and ageless. This fusion of fonts captures a harmonious balance between contemporary and classic aesthetics, ensuring that the logotype remains relevant and representative of the store's products well into the future.

The logogram concept involves a counter-clockwise cycle (representing sustainability) designed to go against the conventional clockwise direction. This choice is symbolic of the reusing aspect (as opposed to producing), aligning with the core concept of promoting responsible consumption and recycling.

Image Credits: KALLA rona, everyday, bateqq, Recycling Village, Euódia Home, SOEKI

Color

The muted color palette, encompassing light and dark shades of green and nude/brown is thoughtfully chosen to convey a sense of subtlety and elegance, reflecting responsible consumption and sustainable living. The muted greens symbolize nature and eco-friendliness, while the light and dark nude/brown tones connect with earthy elements. This harmonious color scheme enhances the store's visual appeal and meaningful representation.

Image Credits: bateqq

Brand Collaterals

The collateral items we designed for Re Store are paper bags and hangtags. The hangtags are designed with a dual role: they function as traditional hangtags and can be repurposed as a bookmark. This multi-functionality adds value and practicality to the hangtag, aligning with the store's focus on reusing and sustainability.