Unveiling ANQA’s Brand Identity

ANQA is an Indonesian modest fashion brand that offers contemporary, timeless, and modest clothing options with a modern twist. The brand focuses on providing high-quality clothing crafted from premium fabrics suitable for everyday wear. ANQA aims to cater to a diverse audience, regardless of religion or culture, and promote inclusivity in the fashion industry. The brand offers a range of clothing items, including dresses, tops, skirts, and pants, designed to meet the needs of individuals seeking modest clothing. ANQA's approach to modest fashion is to provide a fashionable and elegant aesthetic while maintaining modesty.

Our Role

ANQA approached us with an established brand name and vision. Our role was to assist them in realizing their vision by conducting interviews and collaborating with them as partners to bring their ideas to life, as they needed support in visualizing and executing their vision.

Scope of work

Brand Vision and Mission
Brand Value
Brand Purpose
Brand Personality
Key Differentiator
Reason To Believe
Brand Essense
Logo Design
Brand Guidelines
Brand Collaterals

Brand Strategy

Before diving into the visual aspect, we carefully developed a strong brand strategy for ANQA. This was particularly crucial as ANQA faced fierce competition in the modest wear industry in Indonesia. We conducted interviews with the Board of Directors, analyzed the market and competitors, and ultimately created a clear and pragmatic brand platform. This platform formed a solid foundation to bring ANQA to life, ensuring its recognition in the market.

Logo

ANQA's vision for its logo is to embody simplicity and minimalism while maintaining a premium and elegant feel. They strive for a modern and clean design that exudes sophistication and refinement. The logo will serve as a visual representation of the brand's identity and values, capturing the attention of its target audience and establishing a solid presence in the industry.

Color

ANQA takes inspiration from an orange-ish red shade for its color palette, seeking a mysterious and elegant red hue. While their logo adheres to a timeless black and white design, ANQA plans to incorporate the captivating red color in their other collaterals. The black and white logo exudes a sleek and modern aesthetic, emphasizing its brand name and visual elements. This harmonious combination of black, white, and captivating red enables ANQA to establish a cohesive and visually appealing brand identity, reflecting its vision of modern elegance.

Brand Collaterals

We offer a range of brand collaterals to ANQA, including shopping bags, paper wrappers, pouches/clothing bags, shipping bags, business cards, blank cards and envelopes, clothing tags, clothing labels, hangers, garment bags, and stickers. These collaterals are designed to support the ANQA brand and provide a consistent and cohesive visual identity across all touchpoints.