Introducing Baeroll to Social Media

An all-in-one deodorant that ticks all the boxes needed to protect every fold from odor while making the skin healthier and moisturized. Baeroll is a brand that believes in naturally sourced ingredients and gender and body inclusivity. They try to create products that are all-inclusive to any gender, skin type, and body. They're also focusing on their practicality and sustainability. Baeroll believes that everybody deserves to feel confident in their skin and have an equal opportunity to express their feelings by embracing their unique skin.

Our role

We translated it from brand guidelines and vision to a broader visual communication ready for the market. The deliverables of this project are editorial planning to production execution for social media content. First, we created a customer persona that fits the brand like a glove, researching their behavior and how they communicate through social media. Next, we want to transform the brand's fresh, active, ambitious, and authentic values into visuals.

Scope of work

  • Art Direction

    Still Life Photography

    Lookbook Photography

    Videography

  • Content Strategy

    Content Planning

    Content Production

Social Media

The concept of the content is mainly inclusivity. For example, many women think that their underarms are unattractive. But it's quite a leap from there to believing that you can be confident with whatever your underarms look like. We want to portray the brand as a brand that anyone can relate to. A brand that's not showing you perfection but how to embrace your imperfection confidently. It is what it is; you are who you are. It's a form of self-love.  

The project's final output comes in the form of visually pleasing and enjoyable scroll content while simultaneously giving the customers all the information they need and the reason to buy. So it's beautiful and successfully delivers the product's USP and gains potential customers' awareness, interest, and desire.

Credits

Creative Production

Art Director: Nina Sharafina

Video and Photo Production: Hoi Polloi Studio

Stylist: Nadira

Makeup Artist: Oktrin Azzahra

Talents: Anya Zen, Letasya, Krisna Lubis

Social Media Production

Creative Director: Nina Sharafina

Content Planner: Dea Novira

Copywriter: Dania Metsa

Graphic Designer: Nina Sharafina

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