Brand Creation for Fill Good

A brand that focuses on cleaning products. From washing hands to scrubbing pots and pans, Fill Good believes clean space and personal hygiene produce a sense of contentment and achievement. That's why they make it easier for you to clean at ease. Their refillable cleaning products and personal cares are simple, eco-friendly, and fun. Fill Good empowers households to be more innovative by delivering simple products with a significant positive impact. Definitely feel good with Fill Good.

Our role

The client came with an empty canvas to create an eco-friendly cleaning products brand. A new way of doing things for cleaning. We were in charge of delivering an entirely new brand from scratch and bringing the founder's vision alive.

Scope of work

Brand Name
Brand Identity
Packaging Design

Brand Name

The brand name has to be simple, clever, and catchy. So one of the ways was to do a little wordplay. The strategy was to use words that describe both the activity and the product's value, so our customers would get an instant idea and association with the product.

So, for example, fill is associated with a refill, and it is pronounced like feel from feeling; on the other hand, the word exemplary is used to describe the product's quality and experience.

Definitely feel good with Fill Good.

Brand Identity

The product's simple, clean, modern value inspired the brand direction. We used a direct logotype with a bold size that shows the customers that ways of cleaning are now innovative and cool rather than the conventional ways people know. As for the colors, we went with bright pastel colors to give a young and fresh impression.

Packaging

We made the packaging system for Fill Good, which is applied from the main product box up to the refill box and sachet. Every product line has its packaging color to differentiate one from another easily. We also added brown color to give it natural and earthy touch, supporting Fill Good's vision to be a sustainable brand.